A Walk Down the Grocery Aisle Essay Example | Topics and Well Written Essays - 500 words

A whirl Down the Grocery Aisle - Essay ExampleAs national brands argon typically considered to be cutting-edge and associated with higher quality, they must emphasize that they are irreplaceable, that they are a better value in spite of their higher price, and get on board with Internet merchandise to earn repeated business and catch product availability. When retailers co-brand with national brands, both tend to profit. To stay competitive and ensure profits, both sides must localize on the unique advantages that only their products screw provide consumers, whether it is quality, price, locality, availability, value, or variety.New difficulties and opportunities show their face in the grocery business during ever-changing times. A tough economy poses great challenges for national brands, which see consumers lots sacrificing quality as they purchase lower-cost insert brand alternatives. This added challenge for national brands opens up greater opportunities for retailers, whi ch can better cater to the financial struggles of customers with their cheaper store brands. However, when an upturn in the economy hits, store brands must prepare for consumers reversive to the familiar national brands, as they can afford the more(prenominal) expensive national brands. But because store brands have been perceived as having higher and higher quality, national brand companies cannot always count on customers returning to their products, as they might not see the dividends in paying a lot more for a national product that is not that much different than the retailers cheaper substitute. A transmutation economy can pose problems for both store brands and national brands, bringing to the forefront issues with pricing, quality, and value.There are many things that both store brands and national brands can do to overcome challenges brought about by changing economic times so that they can ensure success. Changing up their game plans and crafting effective marketing appr oaches can make both sides winners. With the rising