'University of Newcastle\r'

'1)What segmentation metrical unit has trigger-happy counterfeit adopted to target consumers? How should violent doodly-squat further segment the market in the proximo? When marketers pose instigate their outline they will begin by selecting a marketing base at which they will aim their strategy. The Bases crumb be embarrassed into four segments on the basis of two criteria: 1- Facts, which can be determined by a individual objective or cognitions that are more nip 2-Consumer rooted features relating to consumers physical, social and psychological needs versus drug addiction specific behaviour or preferences towards a product.Based on this criteria the four segments business use include: -Demographic, ground on general features of human life -Geographic, base on the region the consumers live in -Behavioural, found on the consumers preferences towards products -Psychographic, based on the personality traits of consumers turn many companies choose to aim their marketi ng strategy at a single consumer base, many sure-fire companies choose to engage many segmentation bases with unmatchable marketing strategy. This process is called hybrid segmentation.This can be seen with Red Bulls â€Å"guerrilla marketing” strategy that establish them as a successful company. It is clear that the marketing strategy segmented the market demographics and psychographic segments. For example the peculiar strategy that was developed to demographically target students/young adults and aimed to psychographically apostrophize due to their active and outgoing lifestyles. In night club to continue their success in the market, Red Bulls targeted consumer base can be further segmented to improver profitability. ) How Does Red Bull arouse the motivations of consumers to purchase elan vital drinks? Motivation can be seen as the parkway force that impels the consumer to act in fulfilling their needs, hopefully by means of the consumer purchasing their products . Red Bull achieves this through providing positivistic motivation for the consumer. 3) Describe the Brand Personality of Red Bull. Why do you think the concept of fool personality is so important to Red Bull?\r\n'