'Hard Rock Essay\r'

'Hard Rock’s ternary main internal information systems (restaurant operations, merchandising, and financial)? Why was this a problem? content_from_NY 2. What’s the solution? [List] -Putting a data warehouse system oTo store restaurant point-of-sales client data, merchandise sales, client demographic, preference oTo link data via the sack -Inst all(prenominal)(prenominal)ing chain-wide merchandise system -Putting Radius record management system Adopting Lawson software financial module, sacred lotus notes oTo update on a daily flat coat oTo create a common ledger for all stores allowing the system to automatically reconcile numbers for every cafes oTo reduce workload for finance staff The cutting systems and data warehouse are accessible through and through play alongwide intranet, allowing employee to look up customer detail and early(a) information with just one click. 3. What’s the graphic symbol of CRM? [List] How does the data in a CRM differ from that of a POS? Table) -To build and strengthen relationship between company and its customer ex. Hard Rock building an online community. â€\r\nTo appropriate information about customers and give them customized details in order to drive customer revisit. -To gain person-to-person information about customer and use it to bear personalized service. oHard Rock gift certificate which post be redeemed on the website by using identification number in return of personal information and survey. To track customers both on the Web and in the restaurants, which allows company to offer promotion ground on user behavior. -To trace online visitors and track how they answer to certain promotions. -To have a better accord of each customer. -To take in account customers’ ineluctably and question. -To deliver services or product that satisfies customers. -To act with customers and analyze these interactions to maximize revenue/ profits and customer satisfaction\r\n'